Have you heard about Laurie? :)
Prior to joining CCBill, Laurie held corporate marketing and public relations positions at Fortune 500 companies and privately-held retail and wholesale merchandise operations, designing online and brick-&-mortar campaigns for women’s fashion, home furnishings, gifts and beauty brands.
When not working, Laurie enjoys time spent with her family, and her daily runs through the majestic and sunny Scottsdale, Arizona.
We had a quick chat with one of our most valued female team members. She's a great motivation to many and a proven leader. Here is what she had to say:
Q: What’s a typical day like for the VP of Product marketing at CCBill?
Biviano: Wow, well “typical” is probably not the term I would use to describe my day; “dynamic” is probably a better way to describe my daily regimen. Like most people with careers in fin-tech or IT, if I am awake I am online working.
We have U.S. and E.U. marketing, product, project management and support teams, so usually by 5:30 a.m. in the morning I am online trying to catch up and address collaborative planning, production and QA activities with our European teams from home.
Fortunately, my position with CCBill offers me the flexibility to work from home for the first part of the day, and then head to the office for higher profile or working meetings with our U.S. teams for the balance.
I do try to be in the office by 10 a.m. on most days in order to handle a mix of marketing, channel, sales and product meetings, as well as production and strategy sessions. At some time after 6:30 p.m., I head back home for dinner, homework support and then some late-night communications and production work before bed. Yawn.
Q: What prepared you for what you are professionally doing now?
Biviano: From my first taste of marketing classes, I had a passion for learning about products, businesses and markets, and the combination of creative thoughts with stimulating visual and messages to stop traffic and drive positive reactions and results.
Honestly, marketing was such an easy career choice for me, as it offered me the luxury and flexibility to steer my career through multiple industries based on what I found interesting and lucrative at the time.
From marketing fashion brands to business development marketing to the psychology of creating in-store POS for retail stores — even producing large-scale events for The New York Times Best Selling authors — I have tried to follow the industries that caught and kept my attention, while staying alert and open to market opportunities.
That really is how I landed at CCBill. In the late 1990s I began to envision moving away from retail marketing and towards a career in the online space. I was based in the Midwest, working for a wholesale merchandise mart, and in 1999 I spearheaded a project to create an online version of our physical market, as a way to drive new orders from brick-and-mortar retailers. When I began work on that single project, I knew I wanted to cross the chasm from physical to digital.
Then, in 2000, when the opportunity presented itself with this Tempe startup online payment processor … a company that was leading the way in growing and successfully servicing and supporting online ecommerce markets, offering a bundle of processing, web hosting and adaptive software solutions, I jumped.
I have been part of the family of CWIE Holding Co. (the parent company of CCBill) ever since. We have an amazing group of fresh, smart business minds working at CCBill.
I can honestly say that working with the likes of our CEO, Ron Cadwell; our vice president of sales and marketing, Gary Jackson; Gary’s sales team and marketing team; and all of our product development, operations and support professionals is just a total and complete blast for me.
Q: What is the one characteristic that office mates totally dig about you, and the one that drives them insane?
Biviano: I believe they like that I am low-drama, low-maintenance and open to change, as long as it benefits the business. In addition, I am a notorious problem solver and wordsmith … so I am a good “go to” resource for many areas of our business.
If I were to take a step back, it probably drives them insane that I try so hard to balance work and home … but for me, that is nonnegotiable. It keeps me sane and passionate about our business and our organization.
Q: What’s your favorite quote, and why?
Biviano: My favorite quote is from Eleanor Roosevelt — “The future belongs to those who believe in the beauty of their dreams.”
One of the greatest gifts in my existence is my resilience to negativity and the power of positive thought in order to pursue personal growth. Having a vision for my life and allowing myself to formulate ideas to achieve or even make adjustments to that vision, is rewarding and supportive for what I consider to be a healthy and happy state of mind.
Q: Outside of work, what do you like to do?
No. 1 — To hug my kids as often as possible.
No. 2 — To power through an eight-mile run … independent of the weather.
No. 3 — To eat delicious food and sip on a good glass of wine.
No. 4 — To learn something new and interesting each day.
No. 5 — Dominate every day in CCBill :)