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CCBill Winning Ideas: The Difference Between Procrastination and Success

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We get bombarded daily with messages to switch insurance companies, buy a new car, change processors, use this new feature, refinance your home, use that new tool, enroll in this new program – it is an endless onslaught of good ideas and options. But we endure a daily blitz nonetheless.

While most of us see the value of many of these offers, we often stall on taking action. Our intentions and goals are solid, but getting started can frequently be daunting. What really stops us from taking on that new opportunity is often simply not knowing how to get started. If we do not understand the level of time and commitment needed to implement a new feature or new sales tool, we tend to avoid starting at all. 

So, in practice, taking a few of minutes to understand, along with having a resource to guide you, can be the difference between procrastination and success.

1. Stop and Assess – a good first step is to take a look at what you have currently. CCBill has a built-in Feature Summary Snapshot accessible by any merchant, to get an all-encompassing look at what features are active and which are not.

2. Step Back and Evaluate - Reporting metrics can show you the way. Understanding your current audience, how they buy, where they buy, and for how long, can all help you determine what steps you need to take - and where you need to take them. CCBill’s reporting system has hundreds of diverse reports to review virtually every angle of the checkout process and your buyer.

3. Sit Down and Discuss - With the ever-changing market and new features in development daily, it is hard to keep up on new opportunities to help you sell more. So, pick up the phone and call your ecommerce partner. Share your goals and ideas with your processor and learn about the menu of choices available to help you reach those objectives.

4. Move Ahead and Leverage the Expertise – Your ecommerce and payments provider generally have the latest updates and can see the market changes first hand. Plus they are the experts on their own system – so leverage their capability. CCBill has a dedicated team of project managers to assist and examine your account and can suggest new ways to use the system to drive sales.

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About Author

Gary Jackson
Gary Jackson

Gary brings nearly two decades of experience in the online media and commerce markets to the industry, having built from scratch four successful sales organizations for several software and ISP start-ups. Since joining CCBill in 2006, he has been a champion for CCBill’s business expansion for merchants and partners of CCBill, as indicated by the launch of a number of pioneering software innovations and traffic tools, including FlexForms, Merchant Connect, Integration Partners and the industry’s first stored payment service, CCBill Pay. Additionally, he led CCBill’s diversification into mainstream, dating and tangible markets, for which CCBill has been recognized with the iDate Award for Best Payment System for three years running. Currently leading the CCBill team as Vice President of Sales and Marketing, Gary has been honored in the online adult industry with the 2012 XBIZ Award for Executive Leadership, the Cybersocket Business Person of the Year in 2011 and 2018, the Cybersocket Wall of Fame Award of Excellence in 2017, and this past year, was honored with the 2018 XBIZ Executive Award for Senior Leadership. Since 2014, he has been involved with ASACP as an Advisory Council member and most recently on the Executive Committee. In his personal time, Gary can be found spending his time working with several non-profit organizations in the Phoenix area.

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