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Why Advertisers & Publishers Benefit From Niche Markets

Niche

The goal in online marketing is to have targeted traffic hit your website. Everyone who runs an online business is after the same thing, eyeballs and visitors. While the Holy Grail is top position in organic search results, businesses with even a modest overhead know that at some point, in some way, advertising is inevitable. Whether a company is already a 'name brand' or not, advertising is the key to long-term sustainable growth.

Working from the understanding that advertising is a must, the key is to make absolutely sure you are advertising in the smartest way possible. While every company loves the sweet, sweet traffic that comes from a viral video or a tweet that gains traction, the reality is that these events are atypical and cannot form the foundation of any serious advertising plan. The key is to view the marketplace as a whole and then find the segment of the market that is most likely to react positively to your product, your service, your message.

This is where 'niche marketing' becomes essential for any serious company seeking to promote itself online. There is a well known saying 'You can't be all things to all people.' and that certainly applies to virtually every company online. With very very few exceptions, every company has a product or service that is more likely to 'speak to' a specific demographic group, or a specific age group.

"Smart companies focus their advertising on targeted groups via 'niche marketing'."

Niche Ad Network was built to help connect online dating Advertisers with online dating related Publishers using 90 different niche ad channels. This allows Advertisers with dating sites focused on different niche markets to place their ads only in front of those demographic or sociographic groups. For example, there are dating sites that are only for Seniors, and Niche Ad Network has a 'Dating - Senior Niche' ad channel that is in place on Senior related dating sites. When a dating Advertiser with a Senior dating site wants to reach single Seniors, they need only place their ads within that specific ad channel to reach the Senior demographic. With 90 different dating ad channels, Advertisers for virtually every type of dating site can find the appropriate ad channel to reach very targeted groups. Niche Ad Network

The other part of this equation is, of course, the Publisher. While Publishers utilize a number of different approaches to monetization, it only makes sense that placing advertising that best matches the interests of the visitors of a Publisher's site is the advertising that is going to perform the best. Since many Publishers look to CPC programs as a way to monetize their website traffic, the more closely an advertising campaign 'connects' with a site's members/visitors, the more likely it is to generate revenue.

Niche Ad Network works with Publishers to have appropriately placed dating ad channels within sites based on the theme/niche of the site, or a specific section of the site. For obvious reasons, it is best for everyone if the right ads are displayed to the right audience. Online dating directories, online dating blogs, and online dating sites all benefit from ads that best match themed sections of their sites, or of their sites as a whole. These Publishers win by having ads that are more likely to convert due to matching the interests of the Publisher's site visitors. The Advertiser wins by having ads that are delivered more directly to specific interest groups. The site visitors win by having ads that are more likely to be of interest, and therefore less annoying. Basically, by utilizing the niche marketing options within Niche Ad Network, online dating Publishers and online dating Advertisers increase their chances of targeted ads reaching targeted groups, which should lead to more conversions. It's a win/win!

Register now to begin online dating niche marketing via Niche Ad Network!

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About Author

Michael Carter
Michael Carter

Michael Carter, Co-Founder of Niche Ad Network is the primary business development contact for Advertisers and Publishers interested in working with Niche Ad Network. He is an alumni of Emory University with a BA in Psychology. For the last 16 years, he has worked exclusively within the online dating market as a marketer, publisher, advertiser and affiliate of hundreds of online dating sites. It is due to this experience that he saw the need for a dating specific online ad network, leading to the development of Niche Ad Network.

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